For Melbourne-based businesses and brands, the next few weeks present some less than ideal circumstances. As we’re thrust into another round of restrictions, motivation levels are at an all-time low. And for those lucky enough...
Finding your brand position is essential to the overall success of whatever it is that you do. It’s designing your brand’s offering and image so that it occupies a distinct and valued place in your...
Also known as the Brand Equity Model, the underlying premise behind these steps is simple; in order to build a strong brand, you must shape how customers think and feel about you. Here’s a recap...
It’s through the work of Keller that it’s widely been recognised and adopted in brand literature that there are four key steps to brand development, with its roots founded upon four questions customers ask about...
Establishing a strong brand is no easy feat and that’s why few do it well. Put simply in Seth Godin’s article ‘The elegance of nothing’; “If Nike announced that they were opening a hotel, you’d...