Posts by Nick Katsonis

  1. What can Gordon Ramsay teach us about positioning?

    Recently, every night without fail, a Ramsay’s Kitchen Nightmares video appears in my Facebook feed. Watching them has become somewhat of a nightly routine. Whilst they may not have my political views worked out just...

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  2. Helping Your Brand Emerge Stronger Than Ever

    For Melbourne-based businesses and brands, the next few weeks present some less than ideal circumstances. As we’re thrust into another round of restrictions, motivation levels are at an all-time low. And for those lucky enough...

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  3. Finding Your Brand Position

    Finding your brand position is essential to the overall success of whatever it is that you do. It’s designing your brand’s offering and image so that it occupies a distinct and valued place in your...

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  4. How To Build a Powerful Brand (Part 2)

    Also known as the Brand Equity Model, the underlying premise behind these steps is simple; in order to build a strong brand, you must shape how customers think and feel about you. Here’s a recap...

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  5. How To Build a Powerful Brand (Part 1)

    It’s through the work of Keller that it’s widely been recognised and adopted in brand literature that there are four key steps to brand development, with its roots founded upon four questions customers ask about...

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  6. Why Is Brand Consistency So Important?

    Establishing a Strong Brand Is No Easy Feat and That’s Why Few Do It Well. In Seth Godin’s article ‘The elegance of nothing’ he presents a splendid description of what a brand is.  “If Nike announced that...

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