1. 2XU – Behind the scenes.

    The Brief Maintain 2XU’s brand focus of being innovative and striving for success, whilst coming up with new, unique ideas that would help reach new consumers. The Plan Move away from 2XU’s traditional data-heavy referencing,...

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  2. Our number one asset is us.

    It’s how we interact with you, casual and comfortable; it’s the value we bring, the questions we ask and the information you provide to us, that allow us to do a great job. In other...

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  3. A good (design) quote…

    In my last article, we focused on the 10 Principals for Good Design by Dieter Rams. In this article, I have collated some quotes (related to design) that I love to go back to and...

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  4. Finding Your Brand Position

    Finding your brand position is essential to the overall success of whatever it is that you do. It’s designing your brand’s offering and image so that it occupies a distinct and valued place in your...

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  5. The Importance Of What You Do

    In every branding session, we focus on your organisational values. Closely tied to this is; legacy. Legacy is what you stand for. In any example, legacy is what defines you when you’re long gone. It’s...

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  6. 10 Principles for Good Design

    Originally penned in the 1970’s, during a time that Dieter thought was “an impenetrable confusion of forms, colours and noises.” They still hold as much value today as when Dieter originally wrote them – not...

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