1. Marketing Myopia – A Bumpy and Ultimately Faulty Journey.

    Marketing Myopia is “a nearsighted focus on selling products and services, rather than seeing the “big picture” of what consumers really want.” Focusing more on immediate sales than on marketing and knowing about the consumers’...

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  2. Why Is Brand Consistency So Important?

    Establishing a Strong Brand Is No Easy Feat and That’s Why Few Do It Well. In Seth Godin’s article ‘The elegance of nothing’ he presents a splendid description of what a brand is.  “If Nike announced that...

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