1. How To Build a Powerful Brand (Part 2)

    Also known as the Brand Equity Model, the underlying premise behind these steps is simple; in order to build a strong brand, you must shape how customers think and feel about you. Here’s a recap...

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  2. How To Build a Powerful Brand (Part 1)

    It’s through the work of Keller that it’s widely been recognised and adopted in brand literature that there are four key steps to brand development, with its roots founded upon four questions customers ask about...

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  3. 7 Tips To Help You Get The Best From Your Design Team

    Most of us have an understanding of what looks good and bad. We ALL want our business to look great – we want to be seen as professional, cutting edge, and organised. How do we convey...

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  4. Marketing Myopia

    Marketing Myopia is “a nearsighted focus on selling products and services, rather than seeing the “big picture” of what consumers really want.” Focusing more on sales than on marketing and knowing about the consumers’ needs?...

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  5. Why is brand consistency so important?

    Establishing a strong brand is no easy feat and that’s why few do it well. Put simply in Seth Godin’s article ‘The elegance of nothing’; “If Nike announced that they were opening a hotel, you’d...

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