Journal

  1. Helping Your Brand Emerge Stronger Than Ever

    For Melbourne-based businesses and brands, the next few weeks present some less than ideal circumstances. As we’re thrust into another round of restrictions, motivation levels are at an all-time low. And for those lucky enough...

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  2. Finding Your Brand Position

    Finding your brand position is essential to the overall success of whatever it is that you do. It’s designing your brand’s offering and image so that it occupies a distinct and valued place in your...

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  3. Brand & The Importance Of What You Do

    It’s essential that we not just have a market-orientated approach, solid research, informed STP and an excellent strategy. In addition, you need to establish your organisational values. For example, legacy is what you stand for....

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  4. How To Build a Powerful Brand (Part 2)

    Also known as the Brand Equity Model, the underlying premise behind these steps is simple; in order to build a strong brand, you must shape how customers think and feel about you. Here’s a recap...

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  5. How To Build a Powerful Brand (Part 1)

    It’s through the work of Keller that it’s widely been recognised and adopted in brand literature that there are four key steps to brand development, with its roots founded upon four questions customers ask about...

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  6. Marketing Myopia – A Bumpy and Ultimately Faulty Journey.

    Marketing Myopia is “a nearsighted focus on selling products and services, rather than seeing the “big picture” of what consumers really want.” Focusing more on immediate sales than on marketing and knowing about the consumers’...

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