Case Studies

Understanding the Market Attitudes and Behaviours

Case Study – Hospitality Sector

Looking to open another restaurant in Melbourne, this large hospitality company wanted to better understand their potential customer’s attitudes around dining out post-COVID to inform product offering.

Research-led Strategy, Brand Management, Tactical Execution and Commercial

Case Study – Sporting Sector

qualitative and quantitative research, leading to sound strategy and tactical execution.

Featured Project


Maintain 2XU’s brand focus on being innovative and striving for success.
Develop new and unique ideas to help reach new consumers.

A Research-Led Brand Strategy to Drive Business Growth

Case Study – Education Sector

An education provider in inner-city Melbourne looking for business growth by developing a solid brand, a research-led strategy and a clear tactical plan.