Several years ago, I was asked to establish a ‘digital marketing strategy’ for an event that was just under six weeks from starting. The words’ digital, marketing and strategy’ used together should have frightened me...
For Melbourne-based businesses and brands, the next few weeks present some less than ideal circumstances. As we’re thrust into another round of restrictions, motivation levels are at an all-time low. And for those lucky enough...
It’s essential that we not just have a market-orientated approach, solid research, informed STP and an excellent strategy. In addition, you need to establish your organisational values. For example, legacy is what you stand for....
Establishing a Strong Brand Is No Easy Feat and That’s Why Few Do It Well. In Seth Godin’s article ‘The elegance of nothing’ he presents a splendid description of what a brand is. “If Nike announced that...