Category Archives: Strategy

  1. Helping your brand emerge stronger than ever.

    For Melbourne-based businesses and brands, the next few weeks present some less than ideal circumstances. As we’re thrust into another round of restrictions, motivation levels are at an all-time low. And for those lucky enough...

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  2. Brand & The Importance Of What You Do

    It’s essential that we not just have a market-orientated approach, solid research, informed STP and an excellent strategy. In addition, you need to establish your organisational values. For example, legacy is what you stand for....

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  3. Marketing Myopia – A Bumpy and Ultimately Faulty Journey.

    Marketing Myopia is “a nearsighted focus on selling products and services, rather than seeing the “big picture” of what consumers really want.” Focusing more on immediate sales than on marketing and knowing about the consumers’...

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