Category Archives: Strategy

  1. What can Gordon Ramsay teach us about positioning?

    Recently, every night without fail, a Ramsay’s Kitchen Nightmares video appears in my Facebook feed. Watching them has become somewhat of a nightly routine. Whilst they may not have my political views worked out just...

    Read More
  2. ‘Targeting Everybody’ – The Dull & Wrong Way To Market.

    Several years ago, I was asked to establish a ‘digital marketing strategy’ for an event that was just under six weeks from starting. The words’ digital, marketing and strategy’ used together should have frightened me...

    Read More
  3. Helping Your Brand Emerge Stronger Than Ever

    For Melbourne-based businesses and brands, the next few weeks present some less than ideal circumstances. As we’re thrust into another round of restrictions, motivation levels are at an all-time low. And for those lucky enough...

    Read More
  4. Brand & The Importance Of What You Do

    It’s essential that we not just have a market-orientated approach, solid research, informed STP and an excellent strategy. In addition, you need to establish your organisational values. For example, legacy is what you stand for....

    Read More
  5. Marketing Myopia – A Bumpy and Ultimately Faulty Journey.

    Marketing Myopia is “a nearsighted focus on selling products and services, rather than seeing the “big picture” of what consumers really want.” Focusing more on immediate sales than on marketing and knowing about the consumers’...

    Read More