Understanding the market attitudes and behaviours to inform product offering.
We were approached by a restaurant and bar group with an impressive portfolio spanning from the beaches of Sydney to Melbourne’s CBD. Looking to open another restaurant in Melbourne, they wanted to better understand their potential customer’s attitudes around dining out post-COVID and what other occasions and activities their customers were visiting the CBD for.
Putting on our research caps, we developed a framework that would allow us to answer all our client’s questions. We began by establishing hypotheses and then set out to support or not support them using quantitative research and a representative sample.
In less than a week, we went from unknown questions to insights that will provide the framework for our client’s strategy and tactical execution for their new restaurant opening. With a sound understanding of the Melbourne dining market, including a plethora of behavioural and attitudinal factors, our client is well equipped to tackle this challenge with no guesswork involved.