Drac Mechanical – Brand

Drac Mechanical

Design services for Drac Mechanical.

THE BRIEF

Design that challenges the traditional branding of the mechanical engineering industry.

THE INSIGHTS

Typically plain, the mechanical industry focuses more on project execution than branding and design. Ensuring DRAC is contemporary and bright, standing out against the ‘typical.’

THE PLAN

Utilise imagery from existing and past Drac projects throughout, with bright tones highlighted amongst the traditional Navy backdrop of Drac’s colours.

THE OUTCOME