Drac Mechanical – Brand
Drac Mechanical
Design services for Drac Mechanical.
THE BRIEF
Design that challenges the traditional branding of the mechanical engineering industry.
THE INSIGHTS
Typically plain, the mechanical industry focuses more on project execution than branding and design. Ensuring DRAC is contemporary and bright, standing out against the ‘typical.’
THE PLAN
Utilise imagery from existing and past Drac projects throughout, with bright tones highlighted amongst the traditional Navy backdrop of Drac’s colours.
THE OUTCOME