Racing.com

 

Racing.com

Digital strategy and data analysis.

The Brief

To increase Racing.com’s digital footprint, in support of their broadcast and journalism teams.

The Plan

Using broadcast as the primary asset, editing race footage, behind the scenes content, Racing.com TV shows, and social first content we implemented a strategy that would push Racing.com to be known as the home of thoroughbred racing in Victoria, quickly expanding to be well known and regarded for its content and professionalism across and Australia. The strategy was directed at building an engaged audience quickly, with the aim of being able to create social only content; On The Road, Friday Five and Social Preview to name a few.

The Outcome

  • 27% increase in engagements across social platforms over one year
  • 33% increase in content output across social platforms over one year
  • 83% increase in total impressions across social platforms over one year
  • 78% increase in followers across social platforms over one year