Swimming Australia

 

Swimming Australia

Creative content for use across digital platforms, for key events.

 

The Brief

Update content to be engaging and attention grabbing across our social channels. Document events so that those fans who aren’t present feel part of the action. 

Above: Creative Direction for Swimming Australia

The Plan

As part of our greater strategy for Swimming Australia, covering the 2018 Pan Pacific and Pan Pacific Para-Swimming Championships (held in Tokyo and Cairns respectively) required consistent informative and engaging content due to the absence of broadcast partners.

Above: Instagram Stories for Short Course Championships

The Outcome

A top international swim meet, the Australian Dolphins and Swimming Australia social channels attained upwards of a 200% increase across multiple data points throughout the four-day competition, which included branded content for principal sponsors.

Above: Various Collateral for #PanPacs2018 – Facebook Carousel, Facebook Advertisements, and Instagram Stories